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Expansion Command Center Docs

Variables used to score installed-base readiness, select expansion motions, and estimate ARR lift.

Input data fields

FieldMeaningExample / rangeUsed by
account.name / segmentInstalled-base account and commercial segment.Atlas Logistics / Mid-marketAccount queue and offer matching
account.currentARRExisting annual recurring revenue for the account.$120,000Pipeline and ARR lift sizing
account.seatsPurchased / seatsActiveContracted seats and active seats.100 purchased / 92 activeSeat-utilization signal
account.usageGrowthRateRecent growth or decline in product usage.-1 to 1Readiness score and motion inference
account.productQualifiedScoreProduct-qualified signal for expansion readiness.0-1Readiness contribution
account.supportHealthScoreSupport/customer health signal where higher is healthier.0-1Readiness and risk adjustment
account.renewalDaysDays until renewal or commercial negotiation window.0-365Timing contribution
account.executiveSponsorWhether a senior sponsor exists.true / falseReadiness lift
account.openExpansionSignalsCount of active commercial/product expansion cues.0-10+Commercial-signal contribution
account.trendDirection of account momentum.accelerating, steady, softeningReadiness lift/penalty
offer.motion / targetSegmentExpansion motion and intended segment.seat_expansion / EnterpriseOffer selection
offer.expectedLiftPercent / cost / margin / slaDaysExpected ARR lift, pursuit cost, margin, and SLA requirement.0.18 lift / $1,200 cost / 0.78 margin / 14 daysExpected ARR, payback, and pursue/nurture/defer decision

Model variables and ranges

VariableTypeRangeUsed by
currentARRcurrency$0+Pipeline and expected expansion ARR
seatsPurchased/seatsActiveinteger1+ / 0+Seat utilization signal
usageGrowthRatefloat-1 to 1Readiness score and motion inference
productQualifiedScore/supportHealthScorefloat0-1Readiness score
renewalDays/openExpansionSignalsinteger0+Timing and commercial-signal score
trendenumaccelerating, steady, softeningReadiness lift/penalty
expectedLiftPercent/marginPercentfloat0-1Offer economics
minPaybackRatio/maxSlaDaysfloat/integer0+ / 1+Pursue/nurture/defer decision

Formulas and recommendation rules

Model stepFormulaDecision rule
Readiness scoreseat utilization + usage growth + PQS + support health + renewal timing + sponsor + signals + trend liftClassifies low/medium/high expansion readiness.
Expected expansion ARRcurrentARR * offerExpectedLift * clamp(readinessScore + 0.18, 0.2, 1)Ranks expansion opportunities by economic value.
Decisiondefer if margin/payback fail; pursue if high readiness and SLA fits; otherwise nurtureDetermines account-level next action.