TOOL
Auction Desk

Quality-adjusted second-price auctions for a closed ad marketplace

A working operator console for a publisher running their own ad inventory: define slots, accept bids from advertisers, run auctions with quality-weighted ranking and second-price clearing, and watch reserves and pacing keep the marketplace healthy.

Pipeline

Live system mapAuction clearing flow

Marketplace readiness

Advertisers

4

Slots

3

Bids

12

Runs

0

Operator decisions surfaced

Reserve prices

Per-slot floor below which auctions go unfilled. Health page recommends data-backed values.

Pacing

Each advertiser carries a daily budget and a smoothing factor that throttles per-auction bids.

Behavior modes

Advertisers can be truthful, shaded (×0.85), or auto-bid (capped by target CAC). Vickrey rewards truthful.

Workspace data operations

Reset workspace data

Clears auction workspace records, then reseeds representative auction baseline data.