Campaign detail: Spring Revenue Expansion
Grow qualified pipeline with CAC discipline
Current state
CAC
ROAS
Budget-shift cooldown
Campaign input editor
Editable campaign inputs
Campaign economics
Source lineage
Source
No imported dataset lineage
Provider campaign
Manual/sample
Provider account
Connection not linked
Applied
Synced Unknown
Policy engine status
LTV : CAC band
Observed ratio (target 3.11x, floor 2.50x)
CAC vs. target (auto-pause at 125%)
Budget shifts pending approval
Campaign state machine
Campaign state
Current state: TESTING
Transition history
No state transitions recorded yet.
Operator overrides and guardrails
Operator controls
Adjust guardrails and apply explicit budget overrides when human intervention is required.
Policy engine
CAC/LTV thresholds drive auto-pause decisions and gate large budget shifts behind operator approval.
Recent override logs
| When | Action | Details | Action |
|---|---|---|---|
| 5/19/2026, 6:53:26 PM | SEED_INIT | {"note":"Demo acquisition campaign seeded","cells":4,"channels":["SEARCH","SOCIAL"]} | — |
Provider write evidence
No provider-write dry-runs are linked to this campaign yet. Approve an over-cap acquisition shift and run the dry-run worker to generate evidence here.
Audience provider targeting
| Audience | Template | Provider | Provider campaign | Child object |
|---|---|---|---|---|
| PLG leaders Lookalike | Default segment | None | None | None |
| Lifecycle operators Interest | Default segment | None | None | None |
Test cell matrix (creative × audience)
Each cell pairs one creative with one audience. Conversion rate is compared against the campaign-wide mean (10.27%) using a one-sample z-test on cell clicks (1,382 total). Cells with fewer than 30 clicks need more data before a hint is meaningful.
| Creative \\ Audience | PLG leaders | Lifecycle operators |
|---|---|---|
Stop losing high-intent users SOCIAL | 10.92% CR Score 0.83 · CAC $90 · ROAS 1.31x Neutral | 13.45% CR Score 0.69 · CAC $108 · ROAS 2.34x Trending↑ (z=1.74, n=275) |
Cut onboarding time by 40% SEARCH | 14.29% CR Score 0.76 · CAC $110 · ROAS 2.45x Significant↑ (z=2.24, n=287) | 6.07% CR Score 0.47 · CAC $110 · ROAS 1.79x Significant↓ (z=-3.18, n=527) |
Creative inputs
SOCIAL
Creative
SEARCH
Creative
Editable test cells
| Cell | Budget $ | Impr. | Clicks | Conv. | Spend $ | Revenue $ | Score | Action |
|---|---|---|---|---|---|---|---|---|
| Stop losing high-intent users PLG leaders | ||||||||
| Cut onboarding time by 40% PLG leaders | ||||||||
| Stop losing high-intent users Lifecycle operators | ||||||||
| Cut onboarding time by 40% Lifecycle operators |
Recent budget activities
| When | Amount | Reason |
|---|---|---|
| 5/19/2026, 6:53:25 PM | $75 | Shift toward higher confidence conversion cell |