David Wolfe — AI-driven revenue systems

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SampleAcquisition sample dataDefault app tables1 testing

Acquisition Agent Docs

Variables used to create paid-growth campaigns, score cells, run iterations, and apply budget guardrails.

Input data fields

Field	Meaning	Example / range	Used by
`campaign.name / objective`	Operator-defined campaign identity and business goal.	Q2 trial acquisition / acquire qualified trials	Campaign workspace and audit records
`campaign.budget`	Total campaign allocation available for test cells.	$25,000	Budget allocation and shift policy
`campaign.channels`	Paid channels included in the campaign.	SEARCH, SOCIAL, DISPLAY, VIDEO	Creative generation and test-cell setup
`campaign.targetCAC / targetLTV`	Unit economics constraints for acquisition decisions.	$140 CAC / $600 LTV	CAC policy and LTV:CAC guardrails
`campaign.maxBudgetShiftPct`	Maximum share of budget that can move in one iteration.	0.20	Budget reallocation ceiling
`campaign.minConfidence`	Minimum statistical/heuristic confidence before scaling a cell.	0.65	Iteration decision threshold
`creative.headline / description / CTA`	Ad copy variants that can be tested against audiences.	Find better-fit prospects / Start now	Test-cell creative dimension
`creative.predictedCtr / predictedConversion`	Expected creative response rates before performance data is observed.	0.018 CTR / 0.07 CVR	Initial cell scoring
`audience.name / audienceType`	Targeting segment label and type.	High-intent lookalikes / search_intent	Audience dimension and reporting
`audience.targetingJson`	Structured targeting definition for the audience.	{ interests, geos, exclusions }	Audience setup and audit context
`audience.predictedCPC / predictedCAC`	Expected cost assumptions for an audience before live data.	$3 CPC / $145 CAC	Forecasting and cell setup
`testCell.impressions / clicks / conversions / spend / revenue`	Observed performance data for each creative-audience cell.	10k impressions, 240 clicks, $720 spend	CAC, ROAS, score, and budget decisions

Model variables and ranges

Variable	Type	Range	Used by
`budget`	currency	$50+	Campaign and test-cell allocation
`targetCAC`	currency	$10+	Policy checks and auto-pause rules
`targetLTV`	currency	$10+	LTV:CAC guardrails
`predictedCPC/predictedCAC`	currency	$0+	Audience templates and campaign cells
`maxBudgetShiftPct`	float	0.01-0.5	Budget reallocation ceiling
`minConfidence`	float	0.5-0.95	Iteration decision threshold
`runCount`	integer	1+	Monte Carlo scenario lab
`spendVariance/conversionVariance`	float	0+	Scenario spread assumptions

Formulas and recommendation rules

Model step	Formula	Decision rule
Cell score	`weighted blend of ROAS, conversion efficiency, CAC-to-target, and confidence`	Highest cells receive budget; weak cells lose budget or require approval.
Observed CAC	`spend / conversions`	If CAC exceeds cacAutoPausePctOfTarget * targetCAC, policy flags unhealthy.
LTV:CAC	`observed or target LTV / observed CAC`	Below minLtvCacRatio triggers watch/unhealthy policy state.