TOOL
SampleAcquisition sample dataDefault app tables1 testing

Create campaign

Launch a new acquisition campaign with objective, budget, channels, and economic guardrails.

Back to campaigns

Campaign bootstrap

Create acquisition campaign

Bootstrap the paid-acquisition loop directly in-app (no CLI required).

Channels
Audience source
Go to simulations

Assumptions and constraints

Model assumptions (editable in this prototype)

  • Initial budget is evenly distributed across test cells.
  • Scores combine CTR, conversion rate, CAC efficiency, and ROAS quality.
  • Bottom 30% cells donate budget to top 30% each iteration.
  • Maximum single reallocation is capped by maxBudgetShiftPct.
  • Campaign state progresses from Testing to Scaling when score quality is sustained.