TOOL
Simulations: orchestrator loop and budget decisions
Simulations execute the core decision loop: pair creatives with audiences, evaluate cell performance, and move budget toward winners under CAC/LTV constraints.
Inputs consumed
Campaign goal, budget, channels, CAC/LTV targets, confidence threshold, and shift caps from Inputs.
Review inputsPer-iteration actions
Score each test cell, pause weak cells, and reallocate spend to top performers with audit logs.
Outputs generated
Updated campaign state, top-cell rankings, budget activity, and economics summary for operator review.
Open outputsOptimization motion
Animated operating modelBudget optimizer
Creative
Audience
Spend
Winner
Interactive iteration panel
Run simulation loop
Each iteration scores cells, updates campaign state, and records budget-shift activity.
No campaigns found. Create one on the Inputs tab, then run your first iteration here.